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THE PASTEL ACADEMY
is finally becoming a Reality!
Twelve months ago the journey began, fueled by the knowledge that I needed a working tool to be able to reach out and teach all of you who want to learn, improve and advance in your artistic careers; in the belief that the end result has to be good for you, and equally as important for me; for the furtherance of the pastel medium. To me it always seemed a little futile in giving over my life’s creativity to learning and specialising in a fabulous medium like pastel – if not to find some way to pass that knowledge and passion on to others.
It has been an exciting, if a demanding dream – but now the months of planning and building are beginning to pay off. I have had little time to paint, but that was a necessary sacrifice in the short term. It certainly has been and remains a concentrated period of creativity in another way.
And without doubt I have been spurred on by your messages of encouragement. Thank you so much to those of you who have written to me and also those who have replied in the comments sections of my blogs. I was also pretty knocked out by how many of you took part in the survey earlier this year – your input was very important.
So now on to the serious subject of Beta Testers. What are Beta Testers? Well not only will they be the first members to enter the Academy (!), they will also be the first to test the Membership Site functions.
Possibly one of the main attractions of becoming an Academy Beta member, is the fact that as the earliest members, your feedback could actually shape the features of the Academy, by giving your input honestly and with an appreciation of the mission of the Academy in mind. To be in on the birth of something like the Academy can be exciting and productive! And I will be in there testing it all too, so for me it is also a chance to get to know my first members who are helping me to polish the site.
Beta Testers are in fact Charter Members: first members of the Academy, there will be a special enrolment price for you.. You will be offered the membership level of your choice with a large discount off (either the Silver or Gold Membership – Platinum membership opens later in 2017) – and that fee will stay the same for the duration of your membership! The beta prices will be forwarded to you in an email in a few days.
So what do the Beta Testers Actually do?
Well they join the Academy prior to the Launch and they make themselves familiar with all the pages and resources. They are of course also the first to test out the payment structure. That really is an important test. If there are any problems the Beta Testers will find them.
What Else do they do?
They test all the links between pages – check out that all the buttons take them to the place they should do. They check all videos and resources. They should run up a ‘snag’ list. It is amazing how many little glitches or issues I might not be able to ‘see’; which is natural considering how close I am to the site, so your fresh eyes will be valuable.
But equally as important – and this is the fun bit – you get to start the Community Forums. With me. The Forums are an awesome feature!
Oh yes and they are awesome!
There are a few Forums in the Academy but first of all let me explain why I have chosen Academy Forums over a Facebook page for instance. As a friend of mine recently experienced, Facebook can at any time change their rules or even worse (as happened to her) they can close groups down, with no warning and even less reason. And then of course there is the simple fact that a properly set up Forum is far better than a Facebook group, and private from the public gaze.
So the Academy Community is an important part of the academy experience. There are many sub forums which make up the whole community experience, including:
In addition, you will each have your own totally customisable Profile page where you can add all your weblinks and social media info.
So to be the first to populate the Community Forums is a great thing – and the Beta members will be doing that.
Now this is interesting.
I need Beta Members who are both familiar with computers and some who are not particularly computer savvy. In fact, I estimate a good percentage of people I am writing to right now – might not be computer savvy. You are equally as valuable to the Academy as Beta Members.
So if you want to be in the Academy at ground level, and would like to be a Charter Member of the Academy – this is your chance.
I am also looking for beta members who take the aims of the Academy seriously and respect the job it is being designed to do. And from these Beta members there might also be some Academy ‘positions’ which develop – eg Forum moderators, customer service. etc
So How Do You Become a Beta Tester/Member?
I am looking for no more than 15 Beta members. So this really is a ofgne and only time opportunity.
So if you are interested in being a Beta member simply send me an email to firstname.lastname@example.org. (or click reply on the newsletter that provided you with this blog link). In return I will send you a mail with beta enrolment information and more information about the beta tasks.
It is estimated that the Beta Group might be invited to join in late November/early December 2016
More news soon.
The work continues!
The Academy Website is beginning to look exciting and I am reaching the stage where I cant wait to get you all involved with the content and training which is currently taking all my time.
I always knew that to take on the challenge of the Pastel Academy – it would take time and I know that when you are eager to learn and to be involved – it is eagerly awaited. That is what I am doing this for. But when you have over 40 years of pastel knowledge to pass on it is mind boggling!
This month I have heard that I am to have an operation on one eye – thank heavens I will be unconscious for it! It isn’t massively complex I am told but I need it and as an artist it panics me somewhat. Anyway I shall be called in for the operation sometime in the next three months (sooner rather than later I hope). So some of my video training may well be coming to you with a black eye!
Questions are coming through to me all of the time about what the Academy training will cover. It is also coming through to me via the pastel articles I write on a regular basis for the Artists Publishing Group in the UK (Leisure Painter and The Artist magazines).
Watch out for the next Leisure Painter pastel article about backgrounds to portraiture (out in September). The first ‘background’ article was int he March issue.
The training I am concentrating on this month relates to the use of Pastel Pencils. I know that many of you use pastel pencils – some for odd details or close detail work and some use them as your main medium. So I have a few questions you can help to clarify for me:
If you have any other questions relating to pastel pencils please add them and answers to the questions above in the comments below.
Landscape is the subject which contains the most basic painting lessons – all the important ones like aerial perspective, tonal values, colour theory, composition, design. I have two basic questions:
Please add any other questions you have about landscape and the answers to the above two questions to the comments section below this post.
In early August I should have a launch date – and the next time I write I shall be outlining plans for a Beta Testing membership – a group of keen Academy members who will form the basis of a group who will test the Membership site – all the pages and forums, and all relevant check in and login in functions etc. Beta testing is the step prior to opening the Academy for all to join.
More on this next time I write. More also on the Academy Community forums! The perfect Pastel Hang out!
Meanwhile the work continues…………!
But on a Lighter Note – I have had some wonderful students over the years – and John the cartoonist was one of them!
I am planning to open the Academy doors for enrollment within a few months. I would love to be more specific but there are so many elements to bring together.
So watch this space! There will be a discounted Launch program for those on my Academy list.
All is about to happen pretty soon.
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The Academy train is rolling along, with still so much to do but at least it is on the right track!
Without doubt it is a massive undertaking but all the best things are worth waiting for. One of the things that has not helped me is the fact that there is nothing out there in internet land, like the Academy, so I am more or less breaking new ground with this project. It is exciting for sure but without doubt the Academy is pretty unique. Why? Well I’m an artist at the top of my game, but rather than further career building, I am more passionate about my medium and mentoring the next generation of pastel artists, and for good reason. So my time is now taken up with the Academy, and I am more excited about it than I would be putting together a new one woman exhibition. In fact I’m very excited about the fact it is online rather than a real world brick built building housing a pastel school. Online, you can all participate. Offline pastel tuition of this calibre would be down to access and affordability – travel, accommodation etc.
So the upside is – potentially you can all participate. The downside – there is a limit as to how many enrollees I am able to take in. More on that later.
At the moment the website is in full construction mode, and will remain in that mode for as long as it takes to complete of course. I have looked at different kinds of models for the Academy and in the end chose the simplest and most effective solution.
The choices I had to make centred on whether it would be best to complete each course and then put them onto an online teaching platform – costed basically on their length and content, or, to house all the courses on a platform (website) of my own at a similar cost, or – not to charge for the courses individually, but to house them all on a website of my own on a membership basis.
After some consideration there was no contest: The Pastel Academy will follow the membership site model. The reasons are simple:
The best and most efficient way to deliver all of the Academy’s services is via what is in effect a private Membership Pastel Club online. Then when you enrol on a monthly membership (or a discounted annual one) you have access to the Academy resources.
So now the Academy looks something like this:
.I have been thinking about this for some time having been asked by artists over the years how I have built my career.
This is something I am pretty passionate about and which is also in response to my survey questions last month. Yes, I do have a lot of experience in marketing myself and yes I will be giving advice and adding that into my course content. (What you might not know is that I was accepted into Lancaster University back in 1990 as a mature student, on an Arts/Marketing ticket).
This is something that is of great interest to quite a few of you. For me it is yet another way of putting down in course form, my experience as an artist from a business level, and how to survive as one lol! It matters particularly to me that I should be passing this information on to pastel artists of course, but this is one section that applies to all visual artists.
***This last Academy function will come under a separate membership level – a Platinum level membership. It is something that might be of little interest to beginners and learners – at least until you are confident in your abilities – but something available to you down the line when you are ready to upgrade to platinum level. (Of course Platinum level will also have other exclusive features).
The is a really important consideration. First of all let me outline my commitment; Obviously I have been living and breathing this project for over a year now and in fact when the Academy goes live I shall be even busier. The Academy will in effect become my art school. I shall be on duty in the Community forums, setting up a beginners program and providing Live Training every month. In addition to bringing in some interesting ‘guests’ into the blogs. I shall be running the content creation program (courses PDF’s ebooks etc.) and running the online functioning of the Academy – the Membership site software itself – and I’m not a techie!
I am doing this because I know I can make a big difference, and I want my life’s work to be of value when I’m no longer around. Pastel’s reputation and standing in the art world is my motivation, and the Academy’s role for me is in training the next generation of pastel artists – who will get the chance to hit the ground running because I am mentoring them.
There is a limit to the number I am willing to take in. Some of course will need more guidance than others, but I don’t want a mass of students who are not going to get the full benefits of Academy Member ship because they lack commitment.
In fact the Academy will be open for enrolment three times a year, following its initial launch. (This figure may change but it is the one I am working towards at the moment.) This is particularly important to the beginners program, and there may be a more flexible enrolment policy for more advanced pastelists. The people on my email list – all of you reading this – will be offered the chance to enrol first.
So how do I get word about the Academy out and still attract the right students? Well one way I can do this is with your help. I shall be running an;
Which means that if you refer (recommend) the Academy to someone you know who you think will benefit from it, and they sign up, you will receive a commission. More on this later, but it is a good way to participate in the growth of the Academy and earn something towards your fees.
At the moment I am planning just two levels – gold and platinum and I am working on the membership level fee structure at the moment. There is an option of a silver level should that become a requirement.
So that updates you all on the Academy and how it will work. I know that you will have many questions and this is what you can do for me.
Please add your questions in the comments section below or if you wish send them through the email address on the newsletter. I will read and answer them all – and I look forward to reading your comments!
I’ve heard that a few times. Well as we know – Pastel isn’t easy. In fact it is as complicated and challenging as it is exciting to use. It is without doubt the most versatile and diverse medium I have ever used, and I also paint in oil and watercolour. All the more reason why there is a need – a demand even for tuition from pastel specialists. For all my pastel friends who have known for some time that I have been working towards a goal – well guys this is part of that goal. After much planning the Pastel Academy Blog is born and as with all new born babies it has a long way to go before we can see its full potential, but what is interesting is how it will develop and how it began. When I moved to Spain some 10 years ago, I left behind most my teaching work. I had been working for Cumbrian and Lancashire County Councils in the Adult Residential colleges Alston Hall and Higham Hall) for around 20 years, where I taught Pastel residential courses alongside portraiture; totaling around 12-14 weeks a year. In addition, I was organising and running painting holidays in wonderful hot places, running a couple of local groups, tutoring privately, and writing articles for the British Art Press. I wasn’t the only Pastel tutor with a pretty full calendar of teaching commitments; there were a few of us nationwide. The courses sold well and I had many students from different parts of the world enrolling.
A few years ago I began getting messages from students back in the UK that they were finding it difficult finding courses and pastel tuition generally, depending on where they lived basically. Local authority evening and day classes were closing and of course they were usually the starting point when starting to draw and paint. I took a look at the situation and found that 2 or 3 of my contemporaries had also effectively retired, and the net result was large gaps in the pastel tuition market. In the south of Spain – I run a regular local group – and within a few years having started from scratch (learning how to draw ) they held their first exhibition last December. Many of my local group could compete with many of the artists I see throughout the European societies; I know not just because I trained them, but because having been involved with the French and Spanish societies for a few years now – very few pastel artists have been ‘taught’ by a pro teacher and pastel specialists, and sometimes this shows in lack of basic painting lore and drawing skills.
I am a Self-Taught artist out of necessity; I started as a young child. There is nothing wrong with being self-taught, but having no tuition whatsoever can be an issue; it can be frustrating and lonely, and can hold an artist with ambition back. If you want a teaching career in addition to your art – time can be important; do you want to take years to learn? No, of course not. Equally so if you are picking up your pastels for the first time in retirement. For some, of course – tuition might be a luxury, and for others it might be the preferred way of learning. Being self taught does mean though, never being sure if you are ‘on the right track’, and maybe not learning trusted and tested methods and techniques. Of course not wasting money and time making costly mistakes is also a factor.
Set up in the early New Year 2014 Pastel Artists UK is now an extremely successful Facebook group and for me, it is both gratifying and frustrating. Gratifying because they are a great group. Why frustrating? Because I am a tutor and there is only so much guidance you can give on a Facebook group. The group has consolidated what I already suspected; overall pastel tuition, by a professional pastelist/tutor, is poor to non-existent, with notable exceptions obviously. Ironic that this should be the case at a time when the popularity of pastel is on the rise, with new Chinese and Japanese Societies joining the ranks of the European, American and Australasian societies. The group have been a fantastic market research resource and readily responded to my frequent questions for facts on this or that aspect of their work, and they have guided me well. Other pastel groups to which I belong have also, and their needs have proved to be similar, no matter what country they live.
Although ‘IT’ had no name – in my mind the mission was clear. What ‘IT’ needed to do was work towards a few solid goals:
Meanwhile there is still much to do. I am still working on my website to make the right adjustments and future integrations, and other features that I will eventually get round to.
PAO for short. In the short term, my goal is to establish this blog, keep you all informed as to what is happening in my regular Update Newsletters, and film courses.
No, but it will be very worthwhile, and this is the real busy stage. Other stuff as it arises will be in the Newsletters and hear of course, but at the moment I hope I have given you enough to mull over and please feel free to open up a discussion on our group, and add any comments in the section below.