The Pastel Academy  – and How it will Benefit you.

The Pastel Academy – and How it will Benefit you.

Pastel Academy Online

 

 

The Pastel Academy Blog

 

 

 

The Pastel Academy Online Blog

 

 

News, Views & Pastel Perspectives

Manufacturers Updates

The Academy Journey.  

It has been a little like writing 5 books and producing dozens of mini movies and slide shows all at the same time!

 

I hadn’t looked at it that way until an artist/author friend visited recently and asked what it was that was taking all my time!   We both added it all up and it came as no surprise to me that it had been a lot of work.  Now if I had thought about that before starting on this journey I might never have started!.

The biggest challenge was conquering the computer based learning, the filming and editing and above all learning the skills needed to build the Academy website, and I needed to develop those skills because I live up a Spanish Mountain and web developers are pretty unheard of up here. In short, I compare this journey to having a baby!   And it is due to be born pretty soon. I have been grateful for your feedback to keep me on track and focused, because I know the benefits of the Academy will be many.

The first one will be the content and the sheer amount of fundamental painting knowledge that I am putting in the Academy.   I have done some research into what is available out there and what I am packing into the Academy is not out there

So here is a list:

Pastel the Basics,   Composition, Tonal Values, Perspective, Colour theory, Sketching, Beginners drawing (in planning stages),  and (Portrait Drawing in planning stages).

In addition there is a resource library, a pastels manufacturers directory and a mail order directory!

There will also be a direct link through to Jacksons Mail Order where I have negotiated a 10% discount for all academy members on your purchases!    That plus special items from manufacturers for our Academy Prizes!

Check out the Sneak Peak video below:

 

Art Education is becoming more expensive; sad but true

 

But – thanks to the internet I am able to offer you a great learning experience for a fraction of the price!  

The cost of being on a BA painting course however is not just the main obstacle for many.  It does run into thousands of pounds and is a luxury for many unless you are going to be working as an artist or int he ‘arts’.  Even then it rarely speaks to the artists who wants to be a representational painter, and most of you do.

The Academy Is taking me time; the past 20 months in fact to date to get it off the ground (online!)  and yes it has cost because I have had to dedicate time to it – massively, and I have had to turn down work to continue.  But I don’t do anything by halves!

It will take you time.   But not as much as it took me to learn it.   I will be passing on years of learning here, in the most effective way I possibly can, and finding the right way to do that has kept me awake many a night.

But the main value for many will be in it’s convenience!      You are learning from home!   No additional costs.    Workshops with professional and reputable artists are few and far between – depending on where you live.  But it is amazing how much the cost of those mount up – for the course or workshop fees, travelling expenses and often accommodation too.  Not too many people can afford the time to travel either.     But what I love is the fact that the academy will offer those of you who are home bound a fair chance of learning.

 

Is the Academy a Quick Fix?

 

It will cost you time – time which I hope you will be happy to spend, and it has its cost of fees too.  But it will be fun and profitable!

All worthwhile education costs in one way or another.  We can learn so much on our own but there does come a time when you realise that your art is, or is not, a fundamental part of ‘you’.   For many of you it might be a pastime, that you enjoy, but for others it is your creativity which is massively important to you.   Do you  feel unfulfilled without it?     Well you need to put some time and resources to one side for YOU.    YOUR time and YOUR space.   Invest in YOURSELF and it will pay dividends.

Some of you might even realise now that with a bit of help you could be so much better, and you really want to make a good living out of your art.   (In which case be careful the teacher you choose.   SO many just teach you to copy from photographs and little if anything  else .    You can do that yourself. )   Maybe they will teach you the techniques of just one painting.    Then you feel upset and frustrated when trying to apply them to another painting.

Some of you might wish to be a great (not just a good) art teacher.   Whichever you might be, the fact remains,  YOU are worth investing in.   Investing in your creative development as an artist, for whatever you reason, is to invest in ‘you’.    And you are worth it.   And that time spent should be precious to you.

My Facebook group, and a starting point

 

So when I opened the Pastel Artists UK Facebook group, I knew the people I was trying to reach.  The group runs as a support and advice group for pastelists and is out there as one group which is different for that reason.

The thing is of course a Facebook group can only do so much.   In many cases as I see questions asked , and responses given from the wonderful community we have built, we are only papering over the cracks of the knowledge needed to truly progress and grow.

Meanwhile I was in a position of being able to run a couple of live courses, or painting holidays a year, and write a few articles for the art press, and maybe add a couple of commissions into the mix and I had a really good living.   Along with a growing degree of professional respect and reputation.  A lucky place to be you might say?    But I wasn’t happy about the state of pastel tuition.

And so now – with the opening of the Academy just around the next corner,  I am asking you;   Are you going to join me on this journey into a new artistic life?

The Reputation of Pastel – will be in your hands.

 

This is the thing.   I can pass on everything I know and you can have you part to play in the ongoing history of this fabulous medium.      If you go on to do that, all the years I have spent dedicated to the pastel medium will have been all the more worthwhile.  And pastel will have a bunch of artists which will take it into the future – with a good education!

Are you with me on this?

 

‘Practice Makes Perfect’   Or Does It?

‘Practice Makes Perfect’ Or Does It?

 

The Pastel Academy Blog

 

 

The Pastel Academy Online Blog

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Practice Makes Perfect?  Or does it?

 

As the Pastel Academy Online’s pre launch phase begins (see next newsletter) I have had many more questions put to me about ‘why’ I am starting it.   Well maybe this blog adds a little to that understanding.

 

I can’t count the amount of times I have heard phrases like; The work of an artist is all about ‘Trial and Error’.  It is a case of ‘Practice Makes Perfect’.     

If anything is likely to get me frustrated it is those two phrases.  Why?  Because very day on my art Facebook groups, I see those phrases used more or less daily, and almost always they are used out of context.   Potentially good artists diligently practicing methods which are to say the least – not the best or most productive ones.

So this blog is going to ask you a couple of questions – more on those later.

Why Practice does not make Perfect.

 

You have been practicing for what seems like forever.

Now you feel you are at least proficient with what you can do.

You have learnt the hard way – by trial and error.

I know because this describes me – the path I took and by circumstance I was forced to take if I were to learn what I wanted to learn in my art.   But all I knew was that there must be a better way.

Did practice make perfect for me?     Eventually yes – but I was pretty lucky in the choices I made.  Very lucky in fact.  So luck had a lot to do with it.

Having learned the basics of the head structure and perspective,  this was a fruitful period of practice on self portrait drawings.   I studied facial anatomy books – which is the hard way.  Now I teach portraiture using the lessons I wish I had when I was developing. A good teacher will synthesize and condense the important lessons for you.

My Summer Portrait Seminar in the Ribble Valley; an annual seminar with a waiting list every year.     The seminars were 7 days with studio live study work during the day and a lecture programme on portraiture in the evenings.   Plenty of chance to pack in all the important basics which I wished I had been given when my learning began.

The Big Reality Check

 

Then there is the simple fact that should have there been better ways for me to learn – it would have come at quite a cost.   That cost would have been on a few levels.   For one thing money was tight.    When I started my studies in earnest, I was living in a northern town with no university, and no ‘degree’ courses possible in the area.  I was also a young Mum, and to make matters worse I didn’t drive.  So finding an alternative way of learning for me was – it seemed – impossible.  Of course there was no internet either.  So I went on a self-taught track, and supplemented my learning with evening classes in art history.

If given the opportunity – would I have done it differently?

Well put it this way, yes I would.  In a heartbeat.    The self-taught route can not only be lonely, it can lead you up the garden path – the wrong path.   It can also take an age to achieve relatively little in the process..

Oh in an Ideal World……..

 

Think about it this way.    A musician goes to the Royal College of Music, or one of the other reputable musical academies.    A painter is lucky enough to get a place in one of the top university art departments; the Royal Academy if they are lucky.    A budding dress designer gets a chance of a place at the Royal College of Art.    What have they all got in common?     Well clearly even having been admitted they have their first real accreditation – they are good enough to have got a place.  That knowledge is giving them a degree of personal and artistic confidence in the first place.

What else have they in common?  They are lucky – lucky to have secured this head start – and they are going to get the specific education they need – what I call the recipes; the methods and techniques which are the best practices.  The basic and fundamental stuff and when you have this quality input; specific focused knowledge – that is when practice makes perfect.   

Heather tutoring a Colour Theory class.

Heather’s Still Life Workshop; composition in StillLife Masterclass 2014.

The reality for so many of us

 

So you are at home – maybe with a young family, or looking after elderly relatives.   No chance of a place at the Royal Academy.  SO you ‘play’ and try and work out your medium and how it works,  and it’s the trial and error game.    Not so bad when you are young maybe, but as you get older ‘time’ takes on different meaning. There is less of it.     So eventually you might get a result – develop a technique maybe – that you are happy with and seems to work for you.

On your personal artistic growth scale you might have gone from 1 – 4 (on a scale of ten).   But how would you know?  By your own judgement?  You are not in a college with other students learning at the same time to compare your efforts to.

 

Beware the Praise of loved Ones!

 

In as much as their praise and encouragement is given in the very best of intentions, you need to ask yourself this:   How long has it taken me to learn what I know so far?  Does my Mum or sister or Dad really know anything about what I am doing?     My father had a massive influence on my young teenage art ‘career’, but his idea of art was making it look like a photograph.    Did that help me?  No it didn’t.   But his views are widely echoed especially by those who have not read a book about art, and never intend to, like my father.  What my father gave me was encouragement and support, but his opinion on my work had little value.

So I was destined never to have an objective opinion for a long time.  And without that – we are back to our lonely position of doubt.  No wonder so many self-taught artists are lacking in confidence.

So Practice Eventually will make perfect – Yes?

 

All too often the answer to that is no.  Why?    Well the idea behind practice makes perfect is simply this;   like the kid in music school – they are taught the musical scales – and told to practice and practice.

The key is of course they were taught the musical scales in the first place.  

Having been given the tried and true recipe, yes practice will make perfect.  Without the initial information that you need, you might well be ‘making do’.

 

‘But you shouldn’t be just making the best of poor or ineffective methods – methods that are probably holding you back – maybe a collection of poor habits you have become accustomed to and that is even worse for your artistic development.’

 

I cannot think of a worse scenario than spending months practicing a method or technique that was doomed to fail in the first place. But you weren’t to know.    Stabbing in the dark is just exactly that – sometimes you will hit your target – sometimes – most times you won’t.  You might buy a book of another artists work and copy their style, and methods and you will make some headway, but at best you will only that one technique – and many practical art books are put out by artists who specialist in just one method – in one medium and in one technique, and very often using specified materials.      What you are doing in fact is a little like attempting to learn how to fancy wedding cake – without having learned how to make a simple cup cake and measure the ingredients first.    Trying to make a ballroom gown without a clue how to use a sewing machine.

More practice by way of my self portrait series and at this stage I was looking for ideas to bring something different to the sketches.  I was particularly interested in expression as can be seen!  All this was live in the mirror of course – it is the only way to develop real control over your portrait skills.   When I need to or have to I can turn these skills to working from photography – and can do so without ‘copying’ an image as much as interpreting it with a view to breathing life into it.

So is there any Merit in Trial and Error?

 

Learn the best practices and the tried, true and tested methods, and yes – then practice can make perfect.

 

In fact it is the Perfect practice that makes Perfect.

 

Well experimentation is a key principal of traditional art training.  Picasso is the perfect example.  But practice is most effective in the hands of the student who has learnt the basics and understands what they are practicing! When you are trying to learn the basics by trial and error – it is just an exercise in frustration and patience, and all too often, wasting time.    So for many trial and error is a pain, and when all is said and done – how do you know what is working?

So lets get back to that Ideal world……….

 

What are the best ways to learn and develop as an artist?    Ways that don’t cost the earth and give more results for your money? Well to start with try very hard to get some training in the basics in art.    That means stuff that isn’t medium specific – but applies to work in all mediums; composition, tonal values, colour theory, perspective.   Unfortunately, all too many developing artists go for details and technical tricks first.    And also they go to occasional workshops set up by other artists who don’t teach the basics – and frankly probably don’t even know them.  This is the one method, one way, kind of workshop – where a group of people get together in a room to all paint the same painting.   Fine – once you have learnt the basics!   But often this approach is poor educationally.

 

Then consider not trying to ‘Specialise’ too early.

 

I did, because I began as 13 year old who loved portraits.  IAt that age I was basically just following one path instinctively.   I eventually diversified, and wish I had done it so much sooner, but I got into the trap of trying to earn a living from my ‘art’, out of necessity – which works for a while.  But I wanted to improve as an artist – not become complacent with a few techniques under my belt.   Learning landscape has taught me the real important stuff I needed to develop my portraiture.  Strange but true! (I later learned that this is why top university art departments take the same approach.)

Have your ultimate goal in mind but step outside that single minded frame of mind when you can – you will be amazed at what you learn. Whatever you circumstance and whatever your relationship to your creative art is – I hope that some of what I have written here resonates with you.    And it is so important to push home the point – it is never too late to learn – and to improve and above all else to feel good about your work and how it is developing.

 

So as I said in the beginning of this blog – I have a couple of questions for you:

 

1.  Have you ever questioned the idea that some practice might not be productive?

2.  Are you also self taught?  Have you been frustrated by lack of guidance?   Have you learnt from books?

3.  If you have attended college courses, have you this far managed to get some tuition on the basics?  Colour Theory?  Tonal Values?   Basic Drawing?  Composition?  Perspective?  Or did you learn them at school?

Please use the comments section below and I look forward to hear your stories.

 

Click on this link for the download of the Leisure Painter article and look out for my new article in next months issue!

 

Meanwhile I am on my own learning curve – finalizing the launch details of the Pastel Academy!    News on the opening is coming very soon.    The first step will be to invite some beta testers!    So more on that in a couple of weeks.

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The Academy is Finally Becoming a Reality!

The Academy is Finally Becoming a Reality!

 

The Pastel Academy Blog

 

 

The Pastel Academy Online Blog

News, Views & Pastel Perspectives

Manufacturers Updates

THE PASTEL ACADEMY

is finally becoming a Reality!

Building the Academy

 

Twelve months ago the journey began, fueled by the knowledge that I needed a working tool to be able to reach out and teach all of you who want to learn, improve and advance in your artistic careers; in the belief that the end result has to be good for you, and equally as important for me; for the furtherance of the pastel medium.    To me it always seemed a little futile in giving over my life’s creativity to learning and specialising in a fabulous medium like pastel – if not to find some way to pass that knowledge and passion on to others.

It has been an exciting, if a demanding dream – but now the months of planning and building are beginning to pay off.  I have had little time to paint, but that was a necessary sacrifice in the short term. It certainly has been and remains a concentrated period of creativity in another way.

And without doubt I have been spurred on by your messages of encouragement.   Thank you so much to those of you who have written to me and also those who have replied in the comments sections of my blogs.  I was also pretty knocked out by how many of you took part in the survey earlier this year – your input was very important.

 

So the first task is to test the technical workings of the Membership site.   The role of Beta Testers

So now on to the serious subject of Beta Testers.  What are Beta Testers?  Well not only will they be the first members to enter the Academy (!), they will also be the first to test the Membership Site functions.

Possibly one of the main attractions of becoming an Academy Beta member, is the fact that as the earliest members, your feedback could actually shape the features of the Academy, by giving your input honestly and with an appreciation of the mission of the Academy in mind.  To be in on the birth of something like the Academy can be exciting and productive!   And I will be in there testing it all too, so for me it is also a chance to get to know my first members who are helping me to polish the site.

Beta Testers are in fact Charter Members: first members of the Academy, there will be a special enrolment price for you..  You will be offered the membership level of your choice with a large discount off (either the Silver or Gold Membership – Platinum membership opens later in 2017) – and that fee will stay the same for the duration of your membership!   The beta prices will be forwarded to you in an email in a few days.

So what do the Beta Testers Actually do?

Well they join the Academy prior to the Launch and they make themselves familiar with all the pages and resources.  They are of course also the first to test out the payment structure.  That really is an important test.   If there are any problems the Beta Testers will find them.

What Else do they do?

They test all the links between pages – check out that all the buttons take them to the place they should do.  They check all videos and resources.   They should run up a ‘snag’ list.     It is amazing how many little glitches or issues I might not be able to ‘see’;  which is natural considering how close I am to the site, so your fresh eyes will be valuable.

But equally as important – and this is the fun bit – you get to start the Community Forums.    With me.  The Forums are an awesome feature!

Heather tutoring a Colour Theory class.

Heather’s Masterclass Demonstration for Pastel D’Opale,  France 2014.

Forums!

Oh yes and they are awesome!

There are a few Forums in the Academy but first of all let me explain why I have chosen Academy Forums over a Facebook page for instance.    As a friend of mine recently experienced, Facebook can at any time change their rules or even worse (as happened to her) they can close groups down, with no warning and even less reason.     And then of course there is the simple fact that a properly set up Forum is far better than a Facebook group, and private from the public gaze.

So the Academy Community is an important part of the academy experience.   There are many sub forums which make up the whole community experience, including:

  • A beginners Forum: beginners and improvers in their drawing skills/ and or pastel, where those just starting out and maybe a little less confident can make friends with others in the same position.
  • ‘Say Hello to the other Members’ so that you can be part of the Academy from Day One.
  • A General Discussion Forum.
  • A Core Training Forum; covering all the major elements of good paintings:  Colour Theory, Tonal Values, Perspective, Composition.
  • An ‘Ask for Feedback’ from the group Forum.
  • And more forums will be added as needed.

In addition, you will each have your own totally customisable Profile page where you can add all your weblinks and social media info.

So to be the first to populate the Community Forums is a great thing – and the Beta members will be doing that.

So What Am Looking for in a Beta Member? 

 

Now this is interesting.

I need Beta Members who are both familiar with computers and some who are not particularly computer savvy.  In fact, I estimate a good percentage of people I am writing to right now – might not be computer savvy.  You are equally as valuable to the Academy as Beta Members.

So if you want to be in the Academy at ground level, and would like to be a Charter Member of the Academy – this is your chance.

I am also looking for beta members who take the aims of the Academy seriously and respect the job it is being designed to do.  And from these Beta members there might also be some Academy ‘positions’ which develop – eg Forum moderators, customer service. etc

So How Do You Become a Beta Tester/Member?

I am looking for no more than 15 Beta members.   So this really is a ofgne and only time opportunity.

So if you are interested in being a Beta member simply send  me an email to  heatherharmanartist@outlook.com.  (or click reply on the newsletter that provided you with this blog link).     In return I will send you a mail with beta enrolment information and more information about the beta tasks.

It is estimated that the Beta Group might be invited to join in late November/early December 2016

More news soon.

Pastel Academy – Pastel Pencil and Landscape Questions?

Pastel Academy – Pastel Pencil and Landscape Questions?

The Pastel Academy Launch date looms!

Update on the Pastel Academy Online

The Academy is on track and heading for an ever closer launch date!

The work continues!

The Academy Website is beginning to look exciting and I am reaching the stage where I cant wait to get you all involved with the content and training which is currently taking all my time.

I always knew that to take on the challenge of the Pastel Academy – it would take time and I know that when you are eager to learn and to be involved – it is eagerly awaited.    That is what I am doing this for.    But when you have over 40 years of pastel knowledge to pass on it is mind boggling!

This month I have heard that I am to have an operation on one eye – thank heavens I will be unconscious for it!    It isn’t massively complex I am told but I need it and as an artist it panics me somewhat.   Anyway I shall be called in for the operation sometime in the next three months (sooner rather than later I hope).    So some of my video training may well be coming to you with a black eye!

 

So this Month I am going to ask a couple of questions

Questions are coming through to me all of the time about what the Academy training will cover.     It is also coming through to me via the pastel articles I write on a regular basis for the Artists Publishing Group in the UK (Leisure Painter and The Artist magazines).

Watch out for the next Leisure Painter pastel article about backgrounds to portraiture (out in September).   The first ‘background’ article was int he March issue.

Pastel Pencils

The training I am concentrating on this month relates to the use of Pastel Pencils.   I know that many of you use pastel pencils – some for odd details or close detail work and some use them as your main medium.   So I have a few questions you can help to clarify for me:

  1.   How long have you been using Pastel Pencils?
  2.  What is the one thing you would love to understand about Pastel Pencils?
  3.   Do you use them for details only or prefer to use them for your main work?
  4.   Do you use them for backgrounds to a portrait completed in Pastel Pencils?

If you have any other questions relating to pastel pencils please add them and answers to the questions above in the comments below.

If you are not already on the Academy list please Sign up here to receive your Updates of the Academy Launch, and Special Launch Discounts!

Landscape Questions

Landscape is the subject which contains the most basic painting lessons – all the important ones like aerial perspective, tonal values, colour theory,  composition, design.    I have two basic questions:

  1.   What is you favourite kind of landscape: eg.  Skies, Water scenes, country scenes, townscapes?     If you like them all can you put them in order of preference for me?
  2.   Below are two specific pastel approaches to landscape:     the one on the left is an Impressionist approach (hardly any if any blending)   and the one on the right is a more traditional ‘pastoral’ landscape.    Which do you prefer?   Or which would you wish to learn?

Please add any other questions you have about landscape and the answers to the above two questions  to the comments section below this post.

Reflections on the River Epte – Giverny – 24 x 19″  Pastel Card,    Impressionist style

Grassingrton WInter Pastel Card 24 x 19″ – Traditional style

Finally,  with the Academy opening launch looming closer ……..

In early August I should have a launch date – and the next time I write I shall be outlining plans for a Beta Testing membership – a group of keen Academy  members who will form the basis of a group who will test the Membership site – all the pages and forums, and all relevant check in and login in functions etc.   Beta testing is the step prior to opening the Academy for all to join.

More on this next time I write.   More also on the Academy Community forums!    The perfect Pastel Hang out!

Meanwhile the work continues…………!

But on a Lighter Note – I have had some wonderful students over the years – and John the cartoonist was one of them!

ACADEMY ENROLLMENT STARTS SOON

I am planning to open the Academy doors for enrollment within a few months.   I would love to be more specific but there are so many elements to bring together.

So watch this space!  There will be a discounted Launch program for those on my Academy list.
All is about to happen pretty soon.

XX Heather

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Update on The Pastel Academy Online

Update on The Pastel Academy Online

 

The Pastel Academy Blog

 

 

The Pastel Academy Online Blog

News, Views & Pastel Perspectives

Manufacturers Updates

The promised Updates on the Pastel Academy Online

The Academy train is rolling along, with still so much to do but at least it is on the right track!

Without doubt it is a massive undertaking but all the best things are worth waiting for.     One of the things that has not helped me is the fact that there is nothing out there in internet land, like the Academy, so I am more or less breaking new ground with this project.  It is exciting for sure but without doubt the Academy is pretty unique.  Why?   Well I’m an artist at the top of my game,  but rather than further career building, I am more passionate about my medium and mentoring the next generation of pastel artists, and for good reason.    So my time is now taken up with the Academy, and I am more excited about it than I would be putting together a new one woman exhibition.  In fact I’m very excited about the fact it is online rather than a real world brick built building housing a pastel school. Online, you can all participate.   Offline pastel tuition of this calibre would be down to access and affordability – travel, accommodation etc.

So the upside is – potentially you can all participate.  The downside – there is a limit as to how many enrollees I am able to take in.   More on that later.

 

The Big Decisions

At the moment the website is in full construction mode, and will remain in that mode for as long as it takes to complete of course.     I have looked at different kinds of models for the Academy and in the end chose the simplest and most effective solution.

The choices I had to make centred on whether it would be best to complete each course and then put them onto an online teaching platform – costed basically on their length and content, or, to house all the courses on a platform (website) of my own at a similar cost, or – not to charge for the courses individually, but to house them all on a website of my own on a membership basis.

After some consideration there was no contest:   The Pastel Academy will follow the membership site model.    The reasons are simple:

  • I want the Academy to be a learning hub for Pastel not just a place to buy courses; but a place to get feedback from the courses and hold discussions on them.

 

  • I shall be filming many courses (16 – 18 courses currently being planned)   and access to them all would be a financial headache for many people.

 

 

  • As well as the all important courses on all areas of pastel work (and drawing), it is my aim to set up a constantly growing pastel directory/ resource centre.

 

  • Above all else the tutor mentoring aspect of the Academy is my priority. With that in mind I want the Academy to have a live training function; including challenges, projects and feedback.   In short – the same as going to pastel college.   (No – there isn’t one out there!)

 

  • Part of this live training function: an active and supportive Academy community forum.

 

  • An additional function which covers earning a living from Pastel.

Heather tutoring a Colour Theory class.

Heather’s Masterclass Demonstration for Pastel D’Opale,  France 2014.

The best and most efficient way to deliver all of the Academy’s services is via what is in effect a private Membership Pastel Club online.     Then when you enrol on a monthly membership (or a discounted annual one) you have access to the Academy resources.

So now the Academy looks something like this:

 

The Pastel Academy will be a private members club under my tutelage.    It will feature:

 

  1. A library of courses covering all aspects of pastel in portrait, landscape and still life. Courses also in basics in drawing and sketching, and the important basics such as Composition, colour theory, tonal values etc.    No good being a great pastel technician if you are making simple composition mistakes.
  2. A monthly Live Training session (webinar) where I set projects and challenges for review the following month.   This will include a special beginners section.
  3. An Exclusive Academy community forum – which will form an important part of the Academy resources.   Somewhere where you can safely post your work – out of the public eye – and get quality feed back if requested.    Also somewhere where important discussions re pastel and the art business can be explored.
  4. A Pastel history section.       I shall be publishing my university research on pastel history in the Academy.     As a pastel historian this is one aspect of the Academy which will also grow into an important resource.
  5. A Resources Directory covering: suppliers, manufacturers, links, Pastel Societies,   Society Exhibitions,  free photography (copyright free) sources, copies of my Leisure Painter articles in PDF format,  and much more.
  6. A Handy Hints & Tips page; subjects not large enough to warrant a full course being made – but important tips on paper choice, fixative, travelling kits, plein air work and kits, studio set ups, pastel storage etc.
  7. The Academy Blog, yes this page, will assume a different function when the Academy goes live.   The blog will host guest bloggers, and guests from the world of pastel:  manufacturers, Mail order suppliers, and all will be asked to bring with them a special offer for our members!     Usually a one time only offer which will represent good value for members.     In return these same guests may ask for your opinions for their own market research.In this way the blog will form a bridge between members and suppliers/pastel related companies.   It will be useful to you and to them,

And finally there will be a very important extra addition. 

 

.I have been thinking about this for some time having been asked by artists over the years how I have built my career.

  1. A programme for earning your living as a pastel artist. This will include  a course on marketing, and tuition relating to becoming a pastel tutor.    Another part of this programme will be advice on marketing your art both online and off..

This is something I am pretty passionate about and which is also in response to my survey questions last month.    Yes, I do have a lot of experience in marketing myself and yes I will be giving advice and adding that into my course content. (What you might not know is that I was accepted into Lancaster University back in 1990 as a mature student, on an Arts/Marketing ticket).

This is something that is of great interest to quite a few of you.     For me it is yet another way of putting down in course form,  my experience as an artist from a business level, and how to survive as one lol!         It matters particularly to me that I should be passing this information on to pastel artists of course, but this is one section that applies to all visual artists.

***This last Academy function will come under a separate membership level – a Platinum level membership.   It is something that might be of little interest to beginners and learners – at least until you are confident in your abilities – but something available to you down the line when you are ready to upgrade to platinum level.   (Of course Platinum level will also have other exclusive features).

The Academy Members – who will they be?

 

The is a really important consideration.    First of all let me outline my commitment;     Obviously I have been living and breathing this project for over a year now and in fact when the Academy goes live I shall be even busier.     The Academy will in effect become my art school.    I shall be on duty in the Community forums,  setting up a beginners program and providing Live Training every month.  In addition  to bringing in some interesting ‘guests’ into the blogs.   I shall be running the content creation program (courses PDF’s ebooks etc.)  and running the online functioning of the Academy – the Membership site software itself – and I’m not a techie!

I am doing this because I know I can make a big difference,  and I want my life’s work to be of value when I’m no longer around. Pastel’s reputation and standing in the art world is my motivation, and the Academy’s role for me is in training the next generation of pastel artists – who will get the chance to hit the ground running because I am mentoring them.

 

So firstly let me say that a massive membership list is not my aim.    

There is a limit to the number I am willing to take in.   Some of course will need more guidance than others, but I don’t want a mass of students who are not going to get the full benefits of Academy Member ship because they lack commitment.

In fact the Academy will be open for enrolment three times a year, following its initial launch.   (This figure may change but it is the one I am working towards at the moment.)   This is particularly important to the beginners program, and there may be a more flexible enrolment policy for more advanced pastelists.     The people on my email list – all of you reading this – will be offered the chance to enrol first.

So how do I get word about the Academy out and still attract the right students?     Well one way I can do this is with your help.   I shall be running an;

Affiliate Program

Which means that if you refer (recommend) the Academy to someone you know who you think will benefit from it, and they sign up, you will receive a commission.   More on this later, but it is a good way to participate in the growth of the Academy and earn something towards your fees.

Membership levels.

At the moment I am planning just two levels – gold and platinum and I am working on the membership level fee structure at the moment.     There is an option of a silver level should that become a requirement.

So that updates you all on the Academy and how it will work.    I know that you will have many questions and this is what you can do for me.

  • First ask any questions in the comments below (or email me if you prefer, but others might like to see the questions and answers in the comments below).
  • Then  I would like you to tell me (given the outline of the Academy and what it offers)  – how much would you value it / charge for it per month?     I really do value your input at this stage, because pricing and costing is a big consideration.   As a guide, take into consideration what it would cost you to go to workshops and classes in the UK,  (yes I realise that there are not many of you with access to such classes without travel and accommodation costs)   and then add my name, experience and reputation into the equation and come up with a figure – even if it is one you would find hard to meet personally, state what you consider would be a fair price.   As a further guide – a ballpark figure might be within the $30 a  month ($1 a day!)   and $45 a month ($1.50 a day) or $60 a month ($2 a day) or $90 a month ($3 a day) etc.    (The fees will be quoted in dollars for reasons of business ease of use).
  • Also let me know also which of the Academy’s features as outlined above, you would find the most useful and why?     Feedback from you all is important at this juncture.
  • Let me know if there is a feature that you would find useful which I have not outlined above.  I have been through many revisions on content already so it is probably something I have thought about, but you never know, maybe it is something I have not thought about.
  • Let me know also if any of you already belong  to a membership site.   I belong to two and I am a happy member of both of them so I am used to how they work.   For some subjects they are wonderful and because the best ones are jam-packed full of features they are incredibly good value.

Please add your questions in the comments section below or if you wish send them through the email address on the newsletter.   I will read and answer them all – and I look forward to reading your comments!

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